RBL Bank
|Data Analyst Intern
Mumbai, Maharashtra, India
Summary
As a Data Analyst Intern at RBL Bank, Ankit Sinha analyzed key banking metrics to refine campaign strategies, developed dashboards for portfolio management, and modeled customer behavior to drive retention.
Highlights
Analyzed critical onboarding metrics, including conversion rates, P&L, and book size, to strategically refine and optimize bank-wide campaign strategies.
Developed and deployed interactive Tableau dashboards for real-time portfolio tracking and attrition analysis, enhancing data visibility for stakeholders.
Modeled sophisticated customer retention and retargeting strategies, identifying high-value segments for targeted marketing initiatives.
Delivered actionable marketing analytics insights by leveraging advanced SQL queries and UTM tracking, directly contributing to campaign performance optimization.